Google Tag Manager
What exactly is the Google Tag Manager (GTM)?
GTM is a tool that makes it easier for marketers to add tags and scripts to a website without having to edit the website code by a developer. All that needs to be done by a developer is placing the Google Tag Manager container script. Within this container, we can add tags for tracking conversions, clicking on certain buttons, filled-in contact forms, clicks on links, website analytics, remarketing, and more.
GTM is a Google tool that ensures that everything is accurately measured on your website. In addition to the basic measurements of google analytics, you can expand the number of components you measure. This tool lets you see exactly how your visitors behave on your website. This data is very valuable and can be used to make sure you're getting more conversions. With the right data, your choices are well-founded.
Do you want to use Google Tag Manager? Contact us for a free consultation.