To measure is to know, therefore Data Analysis is extremely important! We measure the customer behavior of your visitors, giving you insight in the performance of your website, or webshop. Google Analytics can give you information about for example:
- Return on Investment (ROI);
- What pages work against a conversion;
- Which search queries have been used by visitors of your website;
- Through which channels your website has been found.
Based on these insights, your website can be further optimized on, for example, usability and conversion. Set the bars low for your visitors, to increase your chances of a conversion.
The right information with Data Analysis
To be able to measure your campagnes adequately, a correct implementation of Google Analytics is required. DBOM sets specific preferences and reporting options, to make sure the right streams of data will be generated. With the right information in hands, your choices will be solid and it will be easier to anticipate on alterations in the online environment.